2025 Korean CSR/ESG/PR Professional Workshop & Conference
Building Impactful Communication for a Better Future
“From Insight to Action: Building a Responsible Future”
The 2025 Korean CSR/ESG/PR Professional Workshop & Conference, co-hosted by the CUHK CSRCom & Sustainability Hub and the Korean Academic Society for Public Relations (KASPR), successfully concluded on 22 August in Seoul. Over 170 attendees, from academia, experts, and practitioners, attended the conference, which focused on the current status and challenges of corporate social responsibility (CSR), CSA (political and social stance), and ESG (environmental, social, and governance) management. In particular, the CSR and ESG practices of major Korean companies, such as POSCO, Kakao, and YG Entertainment, were showcased in on-site sessions.
Participants praised POSCO’s community coexistence, Kakao’s technology-based CSR, and YG’s eco-friendly performances as concrete models for creating social value and building brand trust. Kakao introduced its educational programmes targeting small business owners, seniors, and youth under “digital inclusion”, presenting a CSR model that leverages technological capabilities to address social issues. YG Entertainment discussed ESG challenges in the performance industry and introduced a strategy to secure the global competitiveness of K-content through eco-friendly performances.
Professor Sora Kim, director of the CUHK CSRCom & Sustainability Hub, stated in her keynote speech, “Companies can no longer remain silent on social issues”. She presented CSR and CSA as strategies for building stable trust and strengthening brand identity. She also emphasized, “Both strategies can gain social trust based on sincerity, transparency, and listening.” The conference confirmed that sustainability and global competitiveness should be secured through ESG transformation. A journey to a more responsible and sustainable future will continue.
Key Themes & Hot Topics
? The New Mandate: How Companies Navigate Rising Social Expectations
? ESG That Matters: Delivering Real Value to Society and Stakeholders
? AI Meets ESG: Quantifying Sustainability through Deep Learning
? Inclusive Intelligence: Building AI Literacy for All
? K-Pop and Beyond: Performing Sustainability in the Creative Industries
“Where innovation meets responsibility—and where tomorrow takes shape.”
Event Details
Date & Time
?️ Friday, 22 August 2025
? 1:00 PM – 7:00 PM (Dinner Reception Included)
Venue
? Grand Ballroom 1, 3F
Mondrian Seoul Itaewon Hotel
23 Jangmun-ro, Yongsan-gu, Seoul, Korea 04392
? Organizers
CSRCom & Sustainability Hub, The Chinese University of Hong Kong
? Visit Site (https://csrhub.com.cuhk.edu.hk/)
Korean Academic Society for Public Relations
? Visit Site (http://www.kaspr.net/)
? Conference Leadership
Conveners
- Prof. Sora Kim
Professor & Director, M.S.Sc. in Corporate Communication
Director, CSRCom & Sustainability Hub, CUHK - Prof. Sun Ouk You
Professor, Hankyong National University
President, Korean Academic Society for Public Relations
Co-Conveners
- Prof. Hyejoon Rim
Associate Professor & Deputy Director, CSRCom & Sustainability Hub, CUHK - Prof. Young Eun Park
Associate Professor, Dept. of Public Relations and Advertising
College of Social Science, Sookmyung Women’s University
